I am a third-year student at the University of Florida's Warrington College of Business, pursuing a BA in Business Administration with a specialization in Entrepreneurship and a Minor in Sociology. Driven by a passion for creativity, I thrive at the intersection of business, innovation, music, and marketing. My interest in sociology deepens my understanding of human behavior and societal dynamics, which informs my approach to analytics and learning about people. This unique perspective allows me to design marketing campaigns that resonate with diverse audiences and bridge the gap between business objectives and creative expression. As I continue to grow professionally, my goal is to apply this interdisciplinary knowledge in the field of music marketing, crafting compelling narratives and innovative strategies. For any networking or career developing opportunities in media marketing, music, or entrepreneurship, feel free to contact me at lahiri.a@ufl.edu.