I am a third-year student at the University of Florida's Warrington College of Business, working toward a BA in Business Administration with a specialization in Entrepreneurship and a Minor in Sociology. My academic path combines a deep understanding of business fundamentals with a focus on human behavior, fueling my creativity at the intersection of innovation, music, and marketing. With a unique perspective shaped by my interest in sociology, I aim to design marketing campaigns that resonate with diverse audiences. As I build my career in music marketing, my goal is to bridge business objectives with creative storytelling, crafting compelling narratives and innovative strategies. For networking or career opportunities in media marketing, music, or entrepreneurship, feel free to reach out at lahiri.a@ufl.edu or aishanikoyellahiri@gmail.com.