Sofia Yaffar
Fourth-Year Finance Student Pursuing a Combination Master's in Marketing Degree
Miami, FL

Driven by a passion for data, numbers, and understanding consumer behavior, I am focused on building strong analytical and decision-making skills. While the technical side is half of my motivation to go into business, the other half is the people side. I want to help people make the best decisions for themselves and their business, while creating meaningful and lasting impacts. My interest in how consumers think and act fuels my interest in marketing and sales, where I can apply both data-driven insights and interpersonal skills. Through my past experiences, I have learned skills such as determination, perseverance, and collaboration. I enjoy being in environments that challenge me and help foster my technical and soft skills. If you would like to connect, feel free to contact me at syaffar@ufl.edu!
Client Success Intern, Gartner, Summer 2024; Marketing Intern, Duel Tech, Summer 2023; Co-Founder of 6Primos, 6Primos, 2020-2021; Accounting Intern, MasTec, Summer 2021